Player development
Develop basketball fundamentals, basketball IQ, confidence, decision-making, and competitive skills.
Photo
Coach Hughes
Photograph coming soon.
Founder & Head Coach
Coach Hughes
Founder of S.E.D.A. FoundationHead Coach · U.S. Navy Veteran · Mentor · Player Developer
“Develop the player. Build the person. Elevate the game.”
Meet Coach Hughes
Coach Hughes is the founder of S.E.D.A. Foundation and brings a strong combination of leadership, discipline, basketball knowledge, mentorship, and more than seven years of AAU coaching experience to the organization.
As a U.S. Navy veteran, Coach Hughes understands the importance of discipline, accountability, teamwork, preparation, and leadership. Those principles are reflected in his approach to coaching and player development.
His mission extends beyond developing better basketball players. Through S.E.D.A., Coach Hughes is working to help young athletes become confident, disciplined, responsible young people who understand the importance of education, leadership, character, and hard work.
His goal is to develop the complete player while helping build the person behind the athlete.
The path
Coaching experience
01
Bruton High School
Associate Assistant Varsity Coach
02
Toano Middle School
Head Coach
03
Nansemond River High School
JV Coach
04
Warhill High School
JV Coach
05
AAU Basketball
7+ Years of Coaching Experience
More than basketball
Coach Hughes' philosophy goes beyond wins and losses.
His focus is developing skilled, confident, disciplined players who understand the game, compete the right way, support their teammates, accept accountability, and carry those same principles into everyday life.
Basketball provides the platform, but personal development is the larger mission.
Discipline
Teach preparation, accountability, consistency, effort, and respect.
Leadership
Help young athletes learn how to communicate, lead by example, support teammates, and respond to adversity.
Character
Develop young people who understand that how they conduct themselves away from basketball is just as important as how they perform on the court.
Service
From service to leadership
U.S. Navy veteran
Coach Hughes brings lessons in leadership, teamwork, accountability, discipline, and service from his military background into his work with young athletes.
For Coach Hughes, leadership means setting the standard, serving others, being accountable, and helping the people around you become better.
That same standard is the foundation of S.E.D.A.: sports as the setting, and education, development, and achievement as the work that follows young people past a single season.
Why S.E.D.A.?
Sports.
Education.
Development.
Achievement.
S.E.D.A. Foundation was created around the belief that youth sports can become a powerful platform for education, mentorship, personal development, leadership, and opportunity.
Under Coach Hughes' leadership, the goal is not simply to build successful basketball teams.
The goal is to build an organization where young people can:
- Develop their athletic abilities
- Strengthen their confidence
- Receive mentorship
- Value their education
- Develop leadership skills
- Learn accountability and discipline
- Build character
- Prepare for opportunities beyond basketball
Empowering youth through Sports, Education, Development, and Achievement.
“Develop the player. Build the person. Elevate the game.”
Coach Hughes
The S.E.D.A. approach recognizes that every athlete is a young person first. Player development and personal development should work together.
The S.E.D.A. standard
What players can expect
Effort
Compete with purpose and give your best effort.
Discipline
Develop habits that create success.
Accountability
Take responsibility for your decisions and performance.
Teamwork
Understand that individual success is connected to team success.
Respect
Respect teammates, coaches, opponents, officials, family, and yourself.
Growth
Be willing to learn, improve, accept coaching, and respond positively to challenges.
Developing the athlete and the person
Families entrust coaches with an important role in their children's development. S.E.D.A. takes that responsibility seriously.
Our goal is to create an environment where young athletes can compete, learn, develop confidence, receive mentorship, and understand that success requires commitment both on and off the court.
We want parents to know that S.E.D.A. is focused on more than basketball development. Education, character, accountability, leadership, and personal growth are central to the program.
Photo
Bryan Jones
Photograph coming soon.
Leadership
Bryan Jones
Board Member · Assistant Coach · Technology & Strategic Development
It's bigger than buckets.
We're building confidence, creating opportunities, and showing these kids there's more out here for them.
Executive bio
Bryan Jones serves as a Board Member and Assistant Coach with S.E.D.A. Foundation, helping advance the organization's mission through leadership, mentorship, technology, strategic development, and community engagement.
A U.S. Army veteran and experienced technology professional, Bryan brings a background built around leadership, service, problem-solving, accountability, and organizational development. At S.E.D.A., he applies that experience to both the development of young athletes and the long-term growth of the organization.
Leadership & strategic development
As a member of the S.E.D.A. Foundation Board, Bryan supports the organization's strategic direction and works to strengthen the infrastructure needed for sustainable growth.
His focus includes developing opportunities for corporate sponsorships, community partnerships, technology partnerships, fundraising initiatives, and relationships with organizations that share S.E.D.A.'s commitment to youth development.
Bryan also works to help position S.E.D.A. as more than a basketball program. The long-term vision is to build a sustainable youth-development organization capable of creating meaningful opportunities through sports, education, mentorship, leadership development, technology, and community involvement.
Technology & digital strategy
Bryan is the founder of Bxlly Digital, a technology company focused on web development, cloud technology, digital platforms, and modern technology solutions.
Through Bxlly Digital, Bryan leads S.E.D.A.'s technology and digital strategy, helping build the digital infrastructure necessary to support the organization's growth.
His work includes strengthening S.E.D.A.'s online presence, digital communications, sponsor visibility, technology infrastructure, and platforms used to connect with athletes, families, and supporters.
Support Coach Hughes' vision for S.E.D.A.
Building opportunities for young people requires a community of coaches, families, mentors, businesses, sponsors, donors, and community partners.
S.E.D.A. Foundation is currently working toward a $25,000 funding goal to expand youth athletic, educational, mentoring, and development opportunities.